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Besides doing our best to make good quality products which are sustainable and soft on the planet, we are also engaged in keeping forests around the world alive. As a social entrepreneur, we decided to support tree planting and re-forestation initiatives.

Social entrepreneurship is the use of start-up companies and other entrepreneurs to develop, fund and implement solutions to social, cultural, or environmental issues.

We have committed to donate 1% of our sales to tree plating projects of your choice. During the purchasing process, we will ask you which tree planting project you favoured. We’ll keep track of this information and distribute our donations based on the ratio chosen by you.

For each bamboo product you buy, you help us planting trees.

We are proud to partner with  Jour de la Terre, Tree Canada,  National Forests Foundation and Trees for the Future.

JOUR DE LA TERRE is a Quebec environmental participatory movement. With its Program Demain la forêt, Jour de la Terre aims to improve the resilience and health of the Quebec forest and, by extension, that of Quebecers, by developing a science-based approach to tree planting. 


TREE CANADA is a registered charity proudly dedicated to planting and nurturing trees. Their National Greening Program is a mass seedling planting program across Canada targeting areas where there is a need for reforestation or afforestation due to human activity or other causes.

 

 NATIONAL FOREST FOUNDATION is Chartered by Congress as the nonprofit partner of the U.S. Forest Service. Their mission is to bring people together to restore and enhance National Forests and Grasslands of the United States of America and to promote the health and public enjoyment of the whole National Forest System.

 

TREES FOR THE FUTURE is an American incorporated public charity working to end hunger and poverty for small holder farmers through revitalizing degraded lands. Their Forest Garden Program is a simple, replicable and scalable approach with proven success. By planting specific types of fast-growing trees, fruit trees, hardwoods and food crops in a systematic manner over a four year period, families can positively change their lives forever.

WHY ARE FORESTS SO IMPORTANT?

Trees help clean the air we breathe, filter the water we drink, and provide habitat to over 80% of the world's biodiversity. Forests provide jobs to billions of people, absorb carbon from the atmosphere, release oxygen into the air we breathe, and are key ingredients in one quarter of all medicines.

TREES FILTER THE AIR WE BREATHE

Through their leaves and bark, trees take in harmful pollutants such as carbon dioxide and release clean oxygen for us to breathe. Healthy, strong trees act as carbon sinks; they absorb atmospheric carbon dioxide and reduce the effects of global warming and climate change. 

TREES PREVENT FLOOD AND EROSION

The intricate roots system of the trees plays a major role in capturing rainwater and reducing the risk of natural disasters like floods and landslides. They act like filters; removing pollutants and slowing down the water’s absorption into the ground.

TREES ARE HOSTING A LARGE BIODIVERSITY

A single tree can be home to hundreds of species of insect, fungi, moss, mammals, and plants while forests are home for multitude forms of life; including human beings.

TREES SUPPORT OUR SOCIAL NEEDS

From loggers to scientists, hunters, fishers and the tourism industry, the job opportunities provided by the forests are endless. Besides jobs, trees provide timber to build homes and shelter, wood to burn for cooking and heating, food for animals and humans, and many key ingredients needed for medicines.
 

TREES ARE ESSENTIAL TO OUR HEALTH

Trees help reduce stress, anxiety, and allow us to reconnect with nature. In addition, shade provided by tree coverage helps protect our skin from the sun and keep us and cities cooler on hot summer days. 

TREES HELP COPE WITH CLIMATE CHANGE

Trees help cool the planet by taking in and storing harmful greenhouse gases into their trunks, branches, and leaves, and releasing oxygen back into the atmosphere. In cities, trees can reduce overall temperature by up to eight degrees Celsius.