Collections
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All BATH Products
Elevate Your Bath Routine, Naturally. Indulge in the natural luxury of Shoo-Foo’s...
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All BED Products
Why stop at dreaming of sustainability when you can sleep in it?...
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All Products
Ready to transform your living space into a sanctuary free of harmful...
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Comforters filled with Natural Fibers
Sleep Naturally, Sleep BetterDiscover the ultimate in comfort and sustainability with our...
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Eco Luxury Bedding
Eco Luxury Bedding brings comfort and support to every night. With natural...
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Flax Linen Bed Sheets
Pure Flax Linen Bed Sheets Experience the timeless luxury of our premium...
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For Coziness at Home
Celebrate the joy of being at home. Cozy pajamas, loungewear, and robes...
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For Little Ones / New Parents
Support healthy, natural beginnings. From soft crib sheets to cozy baby pajamas...
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For Me-Time Lover
Encourage moments of calm and self-care. Plush bath towels, spa accessories, and...
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For the Cozy Sleeper
Offer them years of natural and comfort in bed for truly restful...
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For the Fresh-Sheets Lovers
Give the gift of truly restful nights and mornings. Hemp, flax, and...
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For the Mindful Giver
In this collection you will find gifts that feel as good as...
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Little Nest
Welcome to Little Nest — a collection designed for your baby’s gentle...
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Made from BAMBOO
The qualities of bamboo fabric are remarkable. In addition to being ultra-soft...
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Made from BUCKWHEAT Hulls
Buckwheat hulls are the outer shells of the grains that contain the...
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Made from FLAX
Welcome to our Flax Collection — where timeless comfort meets eco-conscious elegance....
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Made from HEMP
Discover the legendary comfort of hemp fabric! Textiles made from hemp are...
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Made from KAPOK
Kapok fiber is a silky, plant-based material harvested from the seed pods...
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Made from Natural Latex
Natural latex is a renewable material derived from the sap of rubber...
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Made from WOOL
Wool fibers are extremely breathable and moisture-wicking, which helps regulate your body's...
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Monthly Savings
🍂 A series of products are available at 20% off this month...
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Natural Fiber Bed Pillows
Rest Your Head on Nature's BestDiscover the perfect pillow for your sleep...
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Natural Mattress, Toppers and Protectors
Not ready to replace your entire mattress? A natural topper or protector...
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New in Store!
See what's new in store! We are constantly searching for good quality,...
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Pre-Order & Save !
... it is time to Pre-Order & Save 25% on Pure European...
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SHOO-FOO Gift Cards
🎁 An Easy Way to Say: I care for you!🎁 Our gift...
