The Shoo-Foo lifestyle
The Shoo-foo lifestyle was born out of a desire to create change. As the founder of Shoo-Foo, my passion for eco sustainability led me to pursue a degree in Ecology. During my studies, I followed my second passion, which was Chinese language. Soon after becoming fluent in Mandarin, I traveled to China, where I lived and worked for over 10 years.
The word SHOO-FOO is an homophone of a Chinese word meaning comfy, cozy, pleasant, calm, quiet, healthy.
While living in China, I became aware of the hidden and harmful practices behind the cotton production and manufacturing processes. Coincidently, it is at about the same time that I discovered the idea of bamboo as a resource for fabric. Being trained as an ecologist, I immediately saw the potential for bamboo to become an eco friendly option in the textile world.
If bamboo was so much better for our lives, our planet and our future, why not bring it into every day usage?
Determined to help make a change, I created Shoo-Foo, a line of bamboo bath and bed linens for the whole family, made from organically grown bamboo.
Ability to speak Chinese and relate to the culture allowed me to establish significant relationships with the members of the bamboo industry. Soon, I became familiar with the local bamboo farming community and have learned about bamboo farming in relation to the impact on the environment. That was refreshing to see how bamboo crops and human communities have lived in a kind of symbiotic relationship for many generations.
Since 2007, in collaboration with the bamboo industry, we are able and committed to develop and maintain sustainable manufacturing practices and create bamboo products with minimal ecological impact.
GREEN WEB HOSTING
Did you know that at the current rate of growth, by 2020, web hosting will be as big a polluter as the airline industry?
A shocking fact, we know, but one that needs to highlighted. At Shoo-Foo we feel every person and business has a part to play in creating a greener planet! That’s why we have taken the steps with our hosting provider, Liddleworks Indie Media, toward green web hosting.
The green hosting service provided by Liddleworks pulls energy from the regular power grid to ensure that we have a constant and even power flow so our website is reliable. In order to compensate, we purchase enough wind energy to put back into the grid 3x the power. This allows us to say our website is 300% greener than normal, has a zero carbon footprint, and provides clean energy for someone else too!