Why we do Shoo-Foo

How it started

The Shoo-foo lifestyle was born out of a desire to create change. As the founder of Shoo-Foo, my passion for eco sustainability led me to pursue a degree in Ecology. During my studies, I followed my second passion, which was Chinese language. Soon after becoming fluent in Mandarin, I travelled to China, where I lived and worked for over 10 years.

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Why bamboo?

In a world where all kind of chemicals are flooding into our lives, invading even the most intimate spheres of our homes, and affecting our health, we want to be part of the solution and propose healthier options.

Bamboo is an alternative to the highly polluting regular cotton industry and to the petroleum-based fabric such as polyester, microfiber and the likes.

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How is it made?

With the Shoo-Foo bamboo manufacturing process, bamboo is cut by local village people who have been doing this for centuries. Actually, bamboo is like grass, and cutting it properly (yes, it’s a skill!), helps keep the bamboo forest alive. Farmers pile harvest on the side of the road where it will be picked up by the factory workers.

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Why Natural Fibers?

Adopting natural fibers for your household linen not only provides you with a toxin-free environment, but also protects you from allergies, allowing you to lead an enriched lifestyle with superior sleep quality.

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Our values





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